LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). Yet, we’re still dealing with basic issues, i.e. only 1 in 4 marketing qualified leads (MQLs) convert to sales qualified leads (SQLs). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. ABM Metrics.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). Yet, we’re still dealing with basic issues, i.e. only 1 in 4 marketing qualified leads (MQLs) convert to sales qualified leads (SQLs). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. ABM Metrics.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). Yet, we’re still dealing with basic issues, i.e. only 1 in 4 marketing qualified leads (MQLs) convert to sales qualified leads (SQLs). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. ABM Metrics.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Hubspot

JUNE 19, 2014

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. B2B: Business-to-Business.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28