Cost per Lead Lead Capture Multi-Channel Response Rate 
PureB2B
NOVEMBER 29, 2016
Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research. There is also a marked improvement in customer experience. Types of Marketing Automation Tools and Systems. This automation tool by Customer.io
PureB2B
NOVEMBER 29, 2016
Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research. There is also a marked improvement in customer experience. Types of Marketing Automation Tools and Systems. This automation tool by Customer.io
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