What’s Behind the Resurgence for Account-Based Marketing
LeanData
APRIL 8, 2015
There’s a good background story about it on Wikipedia.). They can keep track of their customers and segment lists for email nurture campaigns or for generating new interest. It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it. ABM Metrics.
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