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Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

List-based retargeting involves uploading a list of email addresses to a retargeting campaign – generally on a social media platform like Facebook – and serving ads only to those on that list. Conversion metrics to track include website clicks, cost per lead (CPL), and form submissions. Product showcase.

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Marketing Automation Trends for 2010

LeadSloth

Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. VPs of Marketing need to maximize the revenue opportunity from inbound leads and optimize the burgeoning customer relationship after an expression of inbound interest is expressed.