Cost per Lead Enterprise Management Generation PointClear 
ViewPoint
FEBRUARY 23, 2018
Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. Which means those “leads” land in a black hole, and the money spent to generate them is wasted. Leads aren’t leads unless: They’re qualified. Do they have a driving need for the solution you offer?
ViewPoint
JUNE 28, 2018
Companies with optimized sales and marketing organization achieve results by doing three things well. Just three: Agree on your market, media and message. Deliver fewer, but better, leads to sales. The reality is that not only are they not being managed by others, they’re likely being mismanaged. Not 50 things.
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