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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Common tool used: Marketo. . #3: 3: Sales Qualified Leads (SQLs). . These are hot leads that provide a much stronger indication of lead quality. Common tool used: Marketo. . #4: 4: Cost-Per-Lead (CPL). .

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The Ultimate Targeting Guide for LinkedIn Advertising

Directive Agency

As soon as the audience is ready, select it from “Matched Audiences” > “Uploaded Lists”: With contact lists, you can re-engage users in your CRM, target people who have signed up for your newsletter, reach target customers, etc. . It does have the highest cost-per-lead. Third Party Contact option). Impressions.

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Video Email Marketing: How to Use Embedded Video to Boost Sends

Vidyard

Marketo Increased Click-Throughs 144% with Personalized Videos in Email 8.2 Igloo Software Boosted Email CTR 189% 8.4 Newsletters? There’s lots of ways to start using video in email marketing, beyond standard campaign emails: Triggered emails, nurture emails, newsletters , and in your team’s email signatures. You betcha.

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Video Email Marketing: How to Boost Your Sends with Video

Vidyard

Cut costs: Videos can lower your cost per lead 19%. Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Newsletters. Marketo Increased Click-Throughs 144% with Personalized Videos in Email. Igloo Software Boosted Email CTR 189%.

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The Big List of Content Marketing Acronyms

Brandpoint

CPL: Cost-per-Lead. Calculate how much it costs to secure a new lead by using a simple formula: marketing spend / total new leads = cost-per-lead (CPL). The CTA may be to download an e-book, read a blog post, visit a product page, sign up for a newsletter, etc.