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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Marketo. . #3: 3: Sales Qualified Leads (SQLs). . These are hot leads that provide a much stronger indication of lead quality. Common tool used: Marketo. . #4: 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry.

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Video Email Marketing: How to Boost Your Sends with Video

Vidyard

Cut costs: Videos can lower your cost per lead 19%. Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Marketo Increased Click-Throughs 144% with Personalized Videos in Email. Igloo Software Boosted Email CTR 189%.

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Video Email Marketing: How to Use Embedded Video to Boost Sends

Vidyard

Marketo Increased Click-Throughs 144% with Personalized Videos in Email 8.2 Igloo Software Boosted Email CTR 189% 8.4 How to Attach Videos to Your Emails How to Add Video to Email with a Video Platform Video platforms like Vidyard integrate to all the top email marketing tools like HubSpot, Marketo, Act-On, Eloqua, and more.