Cost per Lead, CRM, Lead Scoring and PointClear

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Cost per Lead

CRM

Lead Scoring

PointClear

What's it take to generate leads that fuel your forecast?

ViewPoint

FEBRUARY 23, 2018

What is a lead? While all of these scenarios have potential, none could be called a lead. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. Which means those “leads” land in a black hole, and the money spent to generate them is wasted. Is this a person with authority to buy?

Sales Qualified Leads

Sales Qualified Leads Forecasting PointClear Enterprise Management

What Should the Sales Close Rate Be?

ViewPoint

MAY 23, 2017

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Those results factor in lead leakage of between 52% to 86% of the marketing qualified leads put into the top of the funnel. None were actually leads.

Sales Qualified Leads

Sales Qualified Leads Lead Ranking Top of Funnel Work Management

B2B Marketing Zone

What's it take to generate leads that fuel your forecast?

What Should the Sales Close Rate Be?

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