Remove Cost Per Click Remove Open Rate Remove ROAS Remove SQO
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Making Sense of Marketing Acronyms: Part 1

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LTV:CAC (Lifetime Value to Customer Acquisition Cost) Basically, the money you make from keeping a customer long-term divided by the cost of getting them onboard. CPL (Cost Per Lead) The cost of finding your next potentially viable lead. ROAS (Return on Advertising Spend) Your ROAS can be described like this.