Only B2B
FEBRUARY 6, 2018
HubSpot being one of the most commonly used platforms is a good example of COS. In this model, advertisers pay a certain cost per click on their ads. In other terms, you only pay when someone clicks on your ads and becomes a visitor. HubSpot, for instance, is SaaS company. COS: Content Optimization System.
Webbiquity
JANUARY 17, 2011
Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Conversely, telemarketing and direct mail saw the biggest declines in spending. Pay per click (PPC) advertising is viewed as highly effective for generating leads, sales and website traffic. Furthermore, average cost-per-click rates have declined by 3%.
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