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The Big List of Content Marketing Acronyms

Brandpoint

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers. CMS: Content Management System.

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Only B2B - Untitled Article

Only B2B

CMS: Content Management System. Helping you to manage digital content, CMS is almost self-explanatory. HubSpot being one of the most commonly used platforms is a good example of COS. It also utilizes the process of creating an experience for your visitors to convert them into customers. SaaS: Software as a Service.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This information also identifies top performing channels and where budgets are best utilized. Those are the "rubber meets the road" metrics that companies most care about. Cost-per-acquisition (CPA, ideally under target $).

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48 Content Marketing Tools to Make Your Life Easier

Single Grain

Content Management System (CMS) Tools. The BuzzSumo keyword tool generates thousands of useful keyword suggestions and displays the search volume, CPC, and search trends. BuzzSumo is trusted by thousands of marketers, including top-notch companies like Expedia, HubSpot, BuzzFeed, and The Telegraph. Standard: $8 per month.