How to craft successful go-to-market (GTM) strategies for startups
Tomorrow People
SEPTEMBER 27, 2022
A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Once you’ve decided who you’re going to benchmark against, it’s time to start your data gathering process. What is a go-to-market (GTM) strategy?
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