Cost Per Click Features Forrester Lead Capture 
Single Grain
OCTOBER 28, 2019
The average data-driven business is growing more than 30% year-over-year , according to Forrester. For example, you may offer a premium version of your software that has more features than the free trial. Here are three key cost metrics you should be on top of in any lead generation campaign: 5) Cost per Click (CPC).
NetLine
DECEMBER 6, 2019
According to research conducted by Forrester , consumers study 11.4 Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study ( 10.4 ), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content. . Lead Sourcing. Click To Tweet.
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