Cost Per Click CPL Marketo SERP 
Adobe Experience Cloud Blog
MARCH 9, 2020
The cost associated with content syndication depends on the website, but many times they are based on cost per lead (CPL) or cost-per-click (CPC). Obviously, these metrics will be much different in magnitude depending on the size of the audience you are reaching.
SnapApp
APRIL 4, 2018
Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: 4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. 3: Sales Qualified Leads (SQLs). .
Brandpoint
JUNE 24, 2021
When measuring CPA, you only pay Google for every conversion rather than for every click. CPC: Cost-per-Click. This is the amount spent for every click on your ad content when employing a pay per click advertising campaign. CPL: Cost-per-Lead. PPC: Pay-per-Click.
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