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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. CPA: Cost-per-Action. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale.

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Complete Guide to B2B Marketing

Directive Agency

SEO allows you to generate leads without any initial cost per click, decreasing your overall cost per acquisition, increasing your profit margin, and ideally building your cash on hand. Wikipedia (Non-VA). Establish Daily Budget and Target CPA: What’s the most they’re willing to spend for a lead?