41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
MQLs require more education and follow-up to be converted to an SQL. . 3: Sales Qualified Leads (SQLs). . These are hot leads that provide a much stronger indication of lead quality. The faster the follow-up with an SQL, the higher the close rate. . 4: Cost-Per-Lead (CPL). .
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