60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Examples: Salesforce.com, Google. The four criteria sales reps use to qualify prospects. CAC: Customer Acquisition Cost. BR: Bounce Rate.
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