Google’s cookie deprecation: An essential marketing playbook for the post-cookie era
Martech
MARCH 11, 2024
Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.
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