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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Content syndication Content syndication is the process of publishing content on another organization’s property to expand your reach and often to generate leads. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Content syndication Content syndication is the process of publishing content on another organization’s property to expand your reach and often to generate leads. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.