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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.