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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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MQLs require more education and follow-up to be converted to an SQL. . Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Full Circle Insights | Sr. Cost-per-acquisition (CPA, ideally under target $).