Google’s cookie deprecation: An essential marketing playbook for the post-cookie era
Martech
MARCH 11, 2024
A common oversight among marketers is the assumption that one-to-one marketing is crucial despite evidence from conversion metrics indicating that top-of-funnel awareness and mid-funnel targeting often deliver superior return on ad spend (ROAS). Identity’s significance may vary; it is crucial, but not always to the degree presumed.
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