Remove Cost per Acquisition Remove Cost Per Click Remove Lead Capture Remove Sales Qualified Opportunity
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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . Lead to Conversion Ratio. This answers the question: "What percentage of leads are sales-qualified?". . Opportunities by Lead Source. Closed Won Opportunities by Lead Source. Ken Sterling.