Convince & Convert

APRIL 28, 2010

Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product. But, it's not a 1:1 correlation in my mind. At the same time, word of mouth marketing IS important, and effective. This strategy builds WOM like you wouldn't believe.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 14, 2010

There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. I think it makes a lot of sense to set up metrics that somehow can correlate with an organization's mission, values, and vision — so thanks for that full nugget of wisdom in this post!

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Buzz Marketing for Technology

MARCH 23, 2010

2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires. Why not be on the winning side of that equation. An example of this was a bank and a retailer but I think this is true for any industry.

Social Media 100

Social Media Paid Search Agency WOM Media 100

Inbox Insight

NOVEMBER 13, 2018

Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing. Whatever measures of success you agree at the planning stage, don’t be tempted to tinker.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63