B2B Content Marketing: Will Video Kill eBooks?
markempa
DECEMBER 19, 2016
We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. It’s ungated and published on YouTube and Twitter. And no wonder. “We
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