Building Your Brand’s Omnichannel Customer Experience
Sharpspring
APRIL 30, 2020
Even more interesting than the number of touchpoints used is that the number of touchpoints correlates directly to a customer’s value: the more touchpoints an individual leveraged, the more money they spent both on an individual purchase and over the course of the study. Omnichannel vs. Multichannel. Imagine a store in your area.
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