What is Customer Data Management (CDM)? Definition, Best Practices and Technology
Martech Advisor
OCTOBER 15, 2019
According to a Forrester blog post, “On average, between 60% and 73% of all data within an enterprise goes unused for analytics.” A Customer Relationship Management (CRM) system maintains your customer, service provider and supplier data. to DXPs to improve customer experience. Data analysis. Data activation.
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