The Great MQL Debate: Can Focusing On Fit Generate Higher Quality Leads?
ABM in Action
MAY 18, 2023
Are leads alive, are they dead or do they just need some life support? New research from ABM platform RollWorks is coming out swinging with an answer: 62% of sellers said leads will never become obsolete, while 56% of marketers don’t believe the MQL is dead.
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