Only B2B

AUGUST 21, 2023

CRM integration ensures that the gathered leads seamlessly integrate into the company’s customer relationship management system. Marketing automation systems enable businesses to nurture and engage with leads efficiently. According to Nucleus Research , CRM applications can deliver a return on investment (ROI) of $8.71

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. But, it's not a 1:1 correlation in my mind. The answer may surprise you.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

JULY 31, 2009

Seems like there should be a correlation here. And if the correlation is weak - then perhaps the criteria for scoring need another look. Bottomline: I'd be interested to see quantitative research on this, but the anecdotal information, in my mind, suggests the correlation is strong.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40