41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
While correlation does not always equal causation, the connection isn't hard to argue. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Cost-per-click (CPC). As the old saying goes, “if you measure it, you can manage it”.
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