B2B Marketing Analytics

JUNE 28, 2020

While the B2B marketing analytics and the associated KPIs span across the funnel from awareness to demand generation to pipeline acceleration, Marketing ROI , there is one set of metrics that is top of the mind across marketing teams especially the ones with more matured analytics competencies. SQOs to Deals.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. MQLs to SALs (Sales Accepted Leads). SALs to SQLs (Sales Qualified Leads). SQLs to SQOs (Sales Qualified Opportunities).

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

While the B2B marketing analytics and the associated KPIs span across the funnel from awareness to demand generation to pipeline acceleration, Marketing ROI , there is one set of metrics that is top of the mind across marketing teams especially the ones with more matured analytics competencies. SQOs to Deals.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52