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Will Marketing Automation Be Free?

LeadSloth

Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). Also, it may be a good solution for small and savvy organizations. With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. There is severe competition (30+ vendors).

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Low Cost Systems for Demand Generation

Customer Experience Matrix

Active Conversion : I had a chat with president Fred Yee last August although I didn’t publish a detailed review. [I My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

This is the first of two posts that will look at how to improve conversion rates to get more value from each click. LeadGenesys offers broad functionality for tracking email campaigns and website visits. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks.