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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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What Your Sales & Marketing Teams SHOULD Be Talking About

Hubspot

DECEMBER 18, 2012

By giving a sales rep information about which content a given lead has downloaded, you’re providing them with a way to start the conversation with information and questions that are relevant to that lead. 3) What other information you have about these leads. 1) What the overall lead quality looks like.

Top of Funnel 28
Top of Funnel Work Management Marketing Management Planning 28
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