Conversion Intent Leads Lead Capture Lead Qualification 
markempa
JULY 6, 2017
In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. The above illustration shows components of lead management.
markempa
NOVEMBER 3, 2014
However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. Lack of lead management impacts lead conversion and ROI. Sales has not been given the means to hand leads back to marketing to reengage for further work or nurturing on their behalf. Lead management defined.
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