41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. This metric allows you to see how quickly you are moving high quality leads from one end of the sales cycle to the other. 7: Closed/won. .
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