Do Psychographics work in B2B Marketing & Sales?
Online Marketing Institute
MAY 24, 2009
I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) Mike, Great conversation. IMO, that’s wrong and B2B marketers are missing out on connecting with the real context of their prospects and customers. As always, your comments are welcome.
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