Numeric Scoring: The Key To Lead Management Success
Online Marketing Institute
JULY 31, 2009
With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. They: 1) Sit with sales, talk about leads, and come to an agreement about what is a Marketing Qualified Lead (MQL). Seems like there should be a correlation here.
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