Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Buzz Marketing for Technology

JUNE 27, 2008

So even if I pay to upgrade to LinkedIn Business for $20 per month for the privilege of spamming (sorry, sending InMail) 3 people I dont know every month, it wont be much more useful than renting a list from a good old-fashioned arms dealer to the spam industry (aka the list rental industry, sometimes called Database Marketing).

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Online Marketing Institute

JULY 31, 2009

With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. They: 1) Sit with sales, talk about leads, and come to an agreement about what is a Marketing Qualified Lead (MQL). Seems like there should be a correlation here.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us How do you differentiate between these two in conversation?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40