Remove Conversion Rate Remove Narrowcasting Remove ROAS Remove Website Personalization
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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Cadbury’s created a personalized video campaign that matches a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. 6 ) Video Marketing.