article thumbnail

7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

. #6 Measure your lead strategy effectiveness It’s important to track the right KPIs to measure the effectiveness of your lead strategy. With this in mind, you’ll want to consider purchasing a reputable third-party data platform—one with access to quality B2B intent data and the capability to identify intent-based leads.

article thumbnail

7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

With this in mind, you’ll want to consider purchasing a reputable third-party data platform—one with access to quality B2B intent data and the capability to identify intent-based leads. With DealSignal, you can define your target buyer personas and intent topics that you want monitored.

article thumbnail

B2B Lead Generation

Inbox Insight

Distinguishing between Marketing Qualified and Sales Qualified allows sales teams to prioritize and focus on those leads that are most likely convert. This approach is useful, especially in situations where products have longer sales cycles and where nurturing the wrong leads can negatively impact conversion rates.