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Press Release: Full Circle Insights Partners with 6sense on Integration that Empowers Marketers to Measure the Impact of ABM Strategies Inside the CRM

Full Circle Insights

“6sense takes guesswork out of the ABM targeting equation for B2B organizations and aligns sales and marketing teams around the de facto revenue system of record — the CRM,” notes Full Circle Insights President and CEO Bonnie Crater. SAN MATEO, Calif. , Feb. To learn more about 6sense, please visit www.6sense.com.

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Interested in Leveraging Predictive Analytics? You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.

Full Circle Insights

Gartner estimates that a complex B2B purchase decision involves from six to 10 people. As Gartner also notes, individual buying group members usually have four or five pieces of information they’ve obtained independently. Are conversion rates rising? Intro to Full Circle Campaign Attribution.