Remove Conversion Rate Remove Demand Generation Agencies Remove Demonstrating Intent Remove Sample
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Advocate marketing The combination of customer service and marketing to have customers satisfied.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Advocate marketing The combination of customer service and marketing to have customers satisfied.