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What’s Behind the Resurgence for Account-Based Marketing

LeanData

It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.