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10 (More) Marketing Terms You Need To Know

EMagine B2B Blog

The leaders in CRM services are Salesforce.com, SugarCRM, Oracle and Workbooks. CRO – Conversion Rate Optimization. The Cost Per Lead (CPL) in a PPC campaign is considered a KPI. Most CRM’s like SugarCRM and Salesforce.com are considered to be a SaaS as well as Google Apps like Google Docs.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox.