Remove Conversion Rate Remove Cost Per Click Remove Industry CMS Remove Sales Qualified Opportunity
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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . 5: Opportunities. . The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . .