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7 Questions You Need To Ask When Hiring a Demand Generation Manager

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At face value, what you’re looking for in this answer are key terms such as cost per click (CPC), cost per lead (CPL) and click-through rates (CTR). If they stop short at CTR or CPL or the number of MQLS they’ve driven, they’re most likely not the best candidate (at least for us).

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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

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Conversion rate: The conversion rate shows how many leads completed the buyer’s journey and became a customer. A higher conversion rate indicates that your marketing efforts are resonating with the intended audience, which means more revenue.