Onalytica B2B

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Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

Some brands will prioritise an influencer’s reach (follower/subscriber number) with the sole intention of gaining brand exposure, while others will focus more on the influencer being extremely relevant, with a laser focus on topics that matter and are at the core of their brand.

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MarTech: Top 100 Influencers and Brands

Onalytica B2B

Be sure to follow them to stay up to date on the best content and resources on MarTech! 2017 will see some exciting new content types and channels come to the fore. And 2017 is the year we’ll see artificial intelligence and machine learning start to affect the content we see, and the decisions we make, as marketers.