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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Types of B2B Lead Generation Strategies.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead?

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5 Useful Lead Nurturing Tactics to Get More Opportunities

markempa

During this stage, you’ll share content to help progress them from interest towards purchase intent. At this stage, you’re moving them from being a lead to a sales qualified opportunity. This is where the hand-off from marketing to sales takes place and where people ultimately make the buying decision.

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4 Key Variables for Calculating Sales Velocity

Martech Advisor

Number of Qualified Opportunities. The number of qualified opportunities is important in calculations of your sales velocity. When calculating your sales velocity, include the number of sales qualified opportunities. Number of Qualified Opportunities. Average Deal Size.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

It will tell you how many leads were actually closed into paying customers. Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Lead to Conversion Ratio. Opportunities by Lead Source.

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Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Markempa

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. One last thing.