Leadspace

JANUARY 4, 2017

Real-time content/offer management. Because the DMP is a core customer data and actionable audience profile technology that is requisite to do digital, data-driven, real-time marketing and advertising of all flavors. Big Data” continues to be an amorphous, generic, catch-all phrase as applied to Marketing and Advertising.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. But I’m thinking about firms like Business.com, TechTarget, Buyerzone, and a ton of others who syndicate content, host catalogs, attract eyeballs, and offer to “sell” these leads.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. people are only going to listen if you provide valuable content. Your PR team was aware of most of these as it often had a hand in generating those placements. They set up their Twitter account, tweet a few times and wonder why no one responds. Don’t spam! I like Mitch.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40