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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

This could be said for both broader B2B marketing goals and specific mobile site or application goals. Brian Klais , of Pure Oxygen Labs , presented it best when he explained how mobile marketing is a three-dimensional opportunity. Links and content have to become device aware and then operating system aware and then application aware.

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Marketer’s Guide to Blending Search and Display

KEO Marketing

A few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising. Almost as many internet users respond to display ads by performing a search on a search engine (27%) as those who click on the ad itself (31%). iProspect ).

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Social Networking - On Second Thought.

WebMarketCentral

In the same issue of iMedia Connection, John Tawadros of search engine marketing firm iProspect makes the case for social networks being just another form of search marketing. You can't run that online content through the creative department, or the brand team or the legal folks.

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. Lots of stuff, huh?